Built around Dr. Steven Gundry’s A-roll, this ad took a documentary approach to the evolution of the American diet.
Using a targeted "Then vs. Now" visual hook and retro AI-generated archival footage,
I created a story-driven video that instantly hooked viewers, delivering high view counts and top-tier conversion rates.
Gundry MD
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Starting with only a voiceover track, I built a documentary-style Meta ad targeting women 40+. To create an authentic UGC vibe, I filmed our team in-office and blended their reactions with AI-generated historical footage of beauty masks.
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The contrast between retro visuals and modern reactions delivered a powerful hook (55.8% 3-sec hook rate), strong retention (85.6% 30s-to-25% rate), and drove exceptional performance with a 116% Target ROI.
Beverly Hills MD
 META ADSÂ
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