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 MOTION DESIGNÂ
LUMEN
Created entirely from scratch, this campaign translated complex metabolic science into an accessible, scroll-stopping visual story.
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I led the end-to-end workflow, crafting the script, audio design, and custom animations, all fully aligned with Lumen’s brand identity, to simplify scientific concepts for a broad audience and maximize engagement.
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BRAND MOTION DESIGN
Crafting full-spectrum brand motion - from animated logos and expressive typography to UI/UX and web animations that elevate digital presence.

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